Advertising with Google Maps
July 2nd, 2005
Don’t know if they (Google) have already thought of it, but on the other day while browsing trough their maps I realized there’s a new business opportunity opened by their satellites images:
For instance while seeing the satellite images around my place, I noticed some pretty big structures (super malls, markets, empty parking lots, etc.) with pure white roofs! Well, when you look at those white spaces in the images, one thing crossed my mind: BLANK MEDIA!
One problem raised, google images aren’t refresh every day, so how could one guarantee the normal proceedings for the normal advertising business: the refresh rate of the advertising? Well, that might pose a problem for me, but not for Google, since they control the refresh rate of those satellite images, whenever someone’s updates their roof they could ask (pay!) for their images refreshment, right?
One funny thing about this, is that in Portugal for instance you probably don’t have to pay any particular tax for roof advertising! 
Entry Filed under: E-Commerce, Random
Tags:
5 Comments Add your own
1. Pedro | July 3rd, 2005 at 9:52 am
UPDATE: Well, seems that roof advertising has already some nice examples, today Bip just sent me an example here in portugal: the rooftop of IKEA in Lisbon.
Now the only thing missing is the business model!
2. cruel to be kind&hellip | July 3rd, 2005 at 9:01 pm
Roof advertisements
…
3. Bruno Pedro | July 5th, 2005 at 10:39 am
Well, why not “virtual roof advertising” instead of the real thing? After all, the ads only get viewed through Google maps or some other kind of mapping software.
That way one wouldn’t need to paint the roof, simply send the ad to the new “Google MapAds” (quote me on this after they use the brand). You could even use Google AdWords engine to get the ads for a given search query. Possibilities on this are limitless, just imagine.
This is simply another form of context sensitive advertisement, this time graphical not textual.
4. Glenn Dewar | November 21st, 2005 at 11:05 pm
Personally, I think virtual roof advertising should be thoroughly illegal.
Recently, movie companies have been paid by advertisers to replace the real ads in Times Square with the ads from their companies.
The companies that advertise there pay good money for that ad space.
Virtual rooftop advertising would be equally sleazy. If I owned a business, I’d be very angry if a company could charge me for the right for people to see my rooftop as it is, with my advertisement intact.
What is a competitor was willing to pay Google to display -their- ad on -my- roof?
Satillite maps are supposed to be a true, unadultered image of the earth. Lets keep this new frontier pristine, and not clutter it with junk.
5. » Annoncer sur les &hellip | December 11th, 2007 at 3:39 pm
[...] sur les toits. Mais aussi : les annonces sur les toits sont un vrai business ou encore Advertising with Google Maps mais bon ce n’est pas nouveau et ce type d’annonce n’est bien souvent pas [...]
Leave a Comment
Some HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
Trackback this post | Subscribe to the comments via RSS Feed